j'ai trouvé ça, grâce à une blogueuse historique, merci Mouche :

Ca vient de chez le Grand Seth Godin :

The other day, someone pointed out to me that my blog is read by more people than 95% of all the magazines published in the US. She wanted to know why I don't try to monetize it. "Run ads," she said. "Or find a sponsor, or maybe even charge for it!" That's a lot of nickels, after all.

I tried to sum it up like this: Not only can't I imagine charging for my blog, I'm practically in debt to the people who read it. I ought to pay them, not the other way around.

Every time you read something I write here, you're giving me a gift... attention. It's getting more precious all the time, you have more choices every day, and it's harder and harder to find the time. I know. I'm grateful. I'm doing my best to make your attention worth it.

So, have a great Thanksgiving. And thanks.

C'est vachement sympa comme façon de raisonner ! ET c'est l'exacte réponse aux "monétiseurs" (beurk) de blogs. (A la différence de Godin, ça ne me couterait pas trop cher, puisque mes lecterus-trices sont très très peu nombreu-se-x. ET d'ailleurs tant mieux : quelle qualité ! J'aime pas la quantité !